A story of a turtle, a diver, and a blogger. Of massive blog traffic, viral Youtube videos, viral Facebook videos, opportunity missed, and earnings not realized.
On the 7th April (2015) I woke bleary eyed, made a coffee and parked myself in front of the computer. My email reported a comment on my ‘Diver Meets Turtle’ blog post, the commenter stated he came via a link on Guy Harvey’s Facebook page. I approved the comment and thought no more of it. Next I go to my Google Analytics, the overview reported over 8,000 page views, so I thinks I’m on the weekly view, a quick check confirmed I was indeed on the “today” view.
Next, I check the traffic source, it’s all coming from the Guy Harvey page, he’s lifted my diver and turtle video from Youtube and embedded it on his Facebook page, and it was getting massive amounts of views. To put into context the amount of views the video was getting, from the 7th April to 13th April it had just over 10 million views. On his page he suggested to his followers that they watched the video and then visit my blog via a link to read the diver’s first hand account of the encounter. A surprising amount of them did just that. In the same period, 7th to 13th April my blog received over 150,000 views, 99 percent of which were to ‘Diver Meets Turtle‘, the highest amount of traffic my blog has ever received over such a short period of time.
Of course, all this leaves me with mixed feelings, Guy Harvey is a commercial artist, his Facebook page is used publicize and sell his art work. He added my video to his page to attract visitors, and to boost sales. On the one hand I received lots of traffic to my blog, which in turn sent traffic to my Youtube video, so both had a huge spike in traffic, and as a blogger, traffic is number 1. On the other hand, he used my content freely and more than likely made substantial financial gain.
Who Else Was I Making Money For ?
I felt like an opportunity had gone begging, but maybe the turtle will go viral again some day, which spurred me to look at the Youtube monetization options again. When I uploaded the video to Youtube it had no soundtrack, but Youtube have a great selection of soundtracks which you can use free, it’s just a case of finding one which fits your video. I found one which fitted just perfect, that was ‘Sea Pictures’ by Evelyn Glennie, I added the soundtrack and then turned my attention to monetization. I soon discovered I could not monetize the video with Adsense Ads, and the way I understood it at the time, was because the video did not have an original soundtrack, so I presumed videos must be uploaded with an original soundtrack before they can be monetized, and left it at that.
Still presuming I had no options to monetize the video, I made a new version of the original with some additional footage from the diver hat camera, which I intended adding a soundtrack to before uploading to Youtube. So next, I search the Internet for free soundtracks, and stumble across a couple of articles explaining how to monetize Youtube videos with copyright free music, right there on Youtube. After reading the articles it became clear to me that the reason I could not monetize the original video is because the soundtrack is copyrighted by Evelyn Glennie, and the ads which appeared on my video were monetized by Evelyn Glennie. The way this works is, an artist submits their soundtrack to Youtube, on the undestanding that should someone add it to an uploaded video, that video is monetized with ads and the artist collects the revenue.
Needless to say, I found a copyright free soundtrack for my new video, and a after a long search I also found one which was suitable for the original video. So now, I sit and wait for the turtle video to go viral once more. Maybe next time, “I will make me money”.
Meet the Money Turtle
It’s quite a special video, any video which gets screened on TV, attracts the attention of Nat Geo, is viewed 10,000,000 times, shared 172,000 times and has 79,000 likes on Facebook, has to be a very special video indeed.